Course Overview
The Innovation Communicator SeriesTM program on Earned Media will empower you to achieve media coverage on your company’s innovation that’s more distinct, credible, and relevant than your competition. This course will guide you through the 5 steps necessary to get there:
Learning Objectives
This program was designed to give you not just the tools for communicating more effectively on the topic of innovation, but to engage you in the research and strategic insights that make that work compelling (both for you, and for your internal stakeholders).
Each module includes:
Who Should Take This Course
Communicators who work at large public companies will realize the greatest benefit from this content, mostly because it was created from scratch with you in mind.
Never has the challenge to achieve differentiated and meaningful awareness of your innovation been more great, just as it as never been more difficult; achieving earned media exposure, in contrast to the more readily accessible tools of paid and owned media, remains the most important achievement for any communications.
This course breaks through the clutter on how to do it.
Jonathan Salem Baskin has written more than 250 essays about innovation at the world’s largest public companies for a major business magazine; as a practicing journalist, he has deep, first-hand insights across a variety of industries on what makes a believable and compelling innovation story. He is currently researching a book on how big companies innovate (his 8th book on business).
Additionally, Baskin leads Arcadia Communications Lab, a global collaborative solely focused on helping established businesses get value from communicating about innovation. His firm specializes on working in the B2B space, and has represented the leading brands in over a dozen major industry categories. Prior to that, he spent 20 years leading PR at major brands, and led the agency team for the launch of the original Apple iMac.
Innovation Communicator SeriesTM combines “both sides” of his experience — thought-provoking journalist and strategic advisor — to yield a one-of-a-kind experience that will change the role innovation plays in your communication strategy.
To see all of Jonathan's publications please visit here.
