Digital Leadership: One-day Masterclass

London, November 30th 2016

The Innovation Enterprise Academy will deliver a series of one day training courses aimed at helping attendees confront the challenges they, and their organisations, must overcome to maintain their competitive edge. These one days courses will focus on a range of topics, including embracing and fully harnessing the power of data & digital channels, creating high-quality content, and developing creative strategies for future growth.

Course Overview

This course is your essential guide to leadership in the digital age. As organisations of all sectors and types face new challenges and opportunities in the digitally-empowered world, how is leadership itself changing? We cover the fundamentals of leading digital transformation, making your organisation more customer-centric, and empowering innovation, talent and culture to become truly digital-native.

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Course Content

What is Leadership in the Digital Age?

  • The Digital context – key shifts and trends impacting modern leadership
  • Understanding how leadership is changing in response to the challenges and opportunities of the digital age
  • Understanding how digital disrupts and how to avoid it
  • Digital-native thinking – key principles, strategies, practices

Digital Transformation and Customer-centricity

  • Defining and bringing to life the customer-centric organisation
  • The Digital Transformation process – orienting around the customer
  • Vision, strategy and execution in the digital-native business
  • How customer insight and journey mapping can inform strategy

Innovation & Agile Organisation

  • How agile and lean principles can drive innovation and change
  • Building team and organisational momentum using agile thinking
  • Digital native innovation models, processes, and approaches

Digital Organisational Culture

  • The key characteristics of digital-native culture
  • Empowering the learning organisation
  • The importance of autonomy, mastery and purpose

The Effective Digital Leader

  • Digital-native approaches to talent development, management and retention
  • Leadership behaviours in the digital-native organisation

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Your Instructor

Neil Perkin
Neil Perkin

Neil Perkin is a regular keynote speaker across Europe on content strategy, digital transformation, and digital strategy, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry for two years in a row. He curates the global quarterly series of Firestarters thought leadership events on behalf of Google, is a keynote speaker on the Google Squared programme and has worked with market-leading global businesses including The Financial Times, BBC, Warner Bros, the UK Government, Unilever and YouTube

Course Information

Time: 10.00 - 16.30

Date: November 30th

Address: 70 Clifton Street, London EC2A 4HB

Price: £350

You'll be sent a welcome pack from us with a full schedule breakdown and more basic information.

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Innovation Enterprise Academy

We are a leadership and management training provider. We offer a range of workshops, immersive onsite programs, online educational programming, and OnDemand presentations - all of which are delivered by leading industry experts. They provide tried and tested insights that can be applied to your organisation, delivering immediate, measurable results and giving you the knowledge and skills to confront real world challenges.

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