The Innovation Enterprise Academy will deliver a series of one & two-day training courses aimed at helping attendees confront the challenges they, and their organisations, must overcome to maintain their competitive edge. These one-day courses will focus on a range of topics, including embracing and fully harnessing the power of data & digital channels, creating high-quality content, and developing creative strategies for future growth.
A rigorous, fully participative experience which will enable delegates to make sure what they write has real impact and put them in a position where they share their learnings with their team, business, or organization. This two-day course is taught at our offices or at the offices of your business and provides a critically high level of individual attention, coaching, and feedback.
Through structured learning, tutor coaching, and peer feedback, delegates will learn strategies to communicate online with concision and credibility.
The course comes in three parts.
Day One: Planning
Introduction: Overview of online copywriting
Assembling your tools
Tone of voice
Step-by-step process to develop and communicate your organisation’s own tone of voice. You’ll engage in lots of exercises to ensure that you are as confident in the process and your new knowledge as possible.
A step-by-step process to help you make your content more concise.
In-depth exercises will show how to approach a piece of content and assess whether it has been structured appropriately.
Quick tips for writing product/service pages (B2C and B2B), FAQs and instructional text
Day Two Building on Success
Each delegate must prepare and deliver a ten minute presentation detailing:
Furthr's director, Andy Pemberton, is a content expert with international experience. He edited Q magazine in London, launched Blender magazine in New York, which won Ad Age’s Launch of The Year, and also edited Spin magazine. He has written for the New York Times, GQ, Esquire, The Sunday Times, The National (Dubai), and the world’s largest newspaper, The Times of India. He writes columns for Yahoo.com, and the Huffington Post in the US, and trains social media, data visualization and content strategy. He has worked as a content consultant for the RNLI, Time Out, BT, Google and more. He is also a leading data visualization expert, and includes the United Nations, the World Food Programme, and Aviva among his clients. He is a judge at this year's British Media Awards.
Innovation Enterprise Academy
We are a leadership and management training provider. We offer a range of workshops, immersive onsite programs, online educational programming, and OnDemand presentations - all of which are delivered by leading industry experts. They provide tried and tested insights that can be applied to your organisation, delivering immediate, measurable results and giving you the knowledge and skills to confront real world challenges.