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Advanced Social Media Marketing

London, December 1st 2016

The Innovation Enterprise Academy will deliver a series of one-day training courses aimed at helping attendees confront the challenges they, and their organisations, must overcome to maintain their competitive edge. These one-day courses will focus on a range of topics, including embracing and fully harnessing the power of data & digital channels, creating high-quality content, and developing creative strategies for future growth.

Course Overview

It is no exaggeration to say social media is upending the way everyone does business. Fashion, broadcast TV, advertising, publishing, even politics is being turned inside out by the popularity of Facebook, Twitter, Snaphcat and other social media networks. Is your business up to speed with this game-changing technology? This course shows you how to put social media at the centre of everything you do - be it marketing, product development, or customer service.

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Course Content

  • Reciprocity and sharing of information
  • 
 Conversations through social media - creating a dialogue
  • 
 Cultivating relationships through social media
  • 
 Importance of honesty and integrity
  • 
 Defining your social media marketing goals
  • 
 Demographics and statistics for Twitter, LinkedIn, Facebook and more
  • 
 Which platforms are the right ones for your message
  • 
 Building your brand across different social media
  • The central importance of messaging
  • The future: Chatbots

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How Will I Benefit?

See how you can set up a social media strategy that fits with your business objectives

Explore the risks of social media and ensure you have effective strategies to manage your reputation online

Be able to apply a rigorous planning process to all stages of the social media lifecycle

Be able to evaluate appropriate channels, content, tools, engagement techniques and resources for your social media activity

Be able to measure the success of your social media activity

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Who Should Attend?

We assume that you’re familiar with all the relevant platforms and want to focus on how to get more out of them.

Previous attendees include:

- Senior Lecturer of Journalism, Middlesex University
- Content and Social Media Marketing Executive, Hudson
- Senior Producer & Head of Audience Development, Spirit
- Assistant Digital Producer, Which?
- Senior Account Manager, BWP Group
- CEO, Parcelly (Former Vice President, Structured Solutions, Santander)
- Sales & Marketing Executive, Custom Accessories Europe
- Graphic Designer, Custom Accessories Europe
- Digital Campaign Coordinator, STA Travel
- Marketing Manager, VisitDenmark

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Your Instructor


Andy Pemberton
Andy Pemberton

Furthr's director, Andy Pemberton, is a content expert with international experience. He edited Q magazine in London, launched Blender magazine in New York, which won Ad Age’s Launch of The Year, and also edited Spin magazine. He has written for the New York Times, GQ, Esquire, The Sunday Times, The National (Dubai), and the world’s largest newspaper, The Times of India. He writes columns for Yahoo.com, and the Huffington Post in the US, and trains social media, data visualization and content strategy. He has worked as a content consultant for the RNLI, Time Out, BT, Google and more. He is also a leading data visualization expert, and includes the United Nations, the World Food Programme, and Aviva among his clients. He is a judge at this year's British Media Awards.


Course Information

Time: 10.00 - 16.30

Date: December 1st 2016

Address: 70 Clifton Street, London EC2A 4HB

Price: £350

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Innovation Enterprise Academy

We are a leadership and management training provider. We offer a range of workshops, immersive onsite programs, online educational programming, and OnDemand presentations - all of which are delivered by leading industry experts. They provide tried and tested insights that can be applied to your organisation, delivering immediate, measurable results and giving you the knowledge and skills to confront real world challenges.

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