The Innovation Enterprise Academy will deliver a series of one-day training courses aimed at helping attendees confront the challenges they, and their organisations, must overcome to maintain their competitive edge. These one-day courses will focus on a range of topics, including embracing and fully harnessing the power of data & digital channels, creating high-quality content, and developing creative strategies for future growth.
Content has never been more significant as a customer engagement platform. In this course, we consider the fundamentals of content strategy, planning and execution and essential strategies for success. Designed to equip delegates with a solid grounding in understanding all the key aspects of content in a digital world, the course will equip delegates with a rounded understanding of need-to-know tools, techniques and principles.
The Content Strategy context
Content Strategy Essentials
Content Planning Essentials
Content Execution Essentials
Neil Perkin is a regular keynote speaker across Europe on content strategy, digital transformation, and digital strategy, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry for two years in a row. He curates the global quarterly series of Firestarters thought leadership events on behalf of Google, is a keynote speaker on the Google Squared programme and has worked with market-leading global businesses including The Financial Times, BBC, Warner Bros, the UK Government, Unilever and YouTube
Time: 10.00 - 16.30
Address: 70 Clifton Street, London EC2A 4HB
You'll be sent a welcome pack from us with a full schedule breakdown and more basic information.
Innovation Enterprise Academy
We are a leadership and management training provider. We offer a range of workshops, immersive onsite programs, online educational programming, and OnDemand presentations - all of which are delivered by leading industry experts. They provide tried and tested insights that can be applied to your organisation, delivering immediate, measurable results and giving you the knowledge and skills to confront real world challenges.