The Innovation Enterprise Academy will deliver a series of one & two-day training courses aimed at helping attendees confront the challenges they, and their organisations, must overcome to maintain their competitive edge. These one-day courses will focus on a range of topics, including embracing and fully harnessing the power of data & digital channels, creating high-quality content, and developing creative strategies for future growth.
seek ever more engaging ways to reach and interact with consumers, content
marketing has become one of the fastest growing areas of marketing. This course
focuses on fundamental principles, latest techniques and need-to-know practices
of this new and growing skills area. Whether you are a marketer in a large
organisation or run your own business, you will gain essential knowledge in how
to build brands, reach and engage customers through quality online content.
The Content Marketing context
Content Strategy and Planning
Content Marketing Tactics and Execution
Measurement and optimisation
Neil Perkin is a regular keynote speaker across Europe on content strategy, digital transformation, and digital strategy, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry for two years in a row. He curates the global quarterly series of Firestarters thought leadership events on behalf of Google, is a keynote speaker on the Google Squared programme and has worked with market-leading global businesses including The Financial Times, BBC, Warner Bros, the UK Government, Unilever and YouTube
Innovation Enterprise Academy
We are a leadership and management training provider. We offer a range of workshops, immersive onsite programs, online educational programming, and OnDemand presentations - all of which are delivered by leading industry experts. They provide tried and tested insights that can be applied to your organisation, delivering immediate, measurable results and giving you the knowledge and skills to confront real world challenges.